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Non-Profit art & sciences sector generates $73 Million in local economic activity - direct spending - annually. Of the total, $37 Million are direct expenditures by organizations (37 non-profits participated in the study), with another $35 Million of direct audience spending when attending events (1,332 attendees of arts and culture events surveyed in 2011).
	This economic activity supports a total of 2,497 full-time equivalent local jobs. These are not jobs solely in the arts and sciences sector, but jobs supported by the arts sector's total economic activity. Plumbers, lawyers, hotel clerks, wait staff, and more, including those employed in the arts and sciences.
Non-profit arts and science industry spending annually generates $3.8 Million in city/county tax revenue and an additional $3.8 Million in state tax revenue. This revenue supports essential core services in our community, like police and snow plowing.
And it's a great investment for the City of Flagstaff. For every $1 the City of Flagstaff invests in non-profit arts and science organizations, tourists attending events spend $64 on local businesses. This tourist spending does not represent the direct cause/effect of the City's investment, but gives some insight into the large impact that the arts and sciences have, versus the level of investment.

Tourists that pay for lodging when attending events spend twice as much as the average: $118.87 per person total.

53.3% of tourist audiences said "this arts event is the primary purpose of their trip."

48.6% of tourist audiences said they would have traveled to a different community for an event if it didn't take place in Flagstaff.

Based on 1,332 valid and usable audience intercept surveys collected at arts and science events in Flagstaff, Arizona, over the course of an entire year (2011).

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This includes the full findings for Flagstaff and explanation of methodology used.

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The information presented here is based on the findings of Arts & Economic Prosperity IV, an economic impact study of the non-profit arts and sciences in Flagstaff, Arizona. The study was conducted by Americans for the Arts, the nation's leading non-profit organization for the advancement of the arts.

Local data collection was conducted by Flagstaff Cultural Partners, the local arts agency serving the arts and sciences in Flagstaff and Coconino County. Data was collected from the financial statements of 37 local non-profit arts, culture and science organizations in Flagstaff. A total of 1,332 valid and usable audience-intercept surveys were collected from attendees to nonprofit arts and culture performances, events, and exhibitions during 2011.

To derive the most reliable economic impact data, input-output analysis is used to measure the impact of expenditures by nonprofit arts and culture organizations and their audiences. This is a highly regarded type of economic analysis that has been the basis for two Nobel Prizes. The models are systems of mathematical equations that combine statistical methods and economic theory in an area of study called econometrics. They trace how many times a dollar is re-spent within the local economy before it leaks out, and it quantifies the economic impact of each round of spending. This form of economic analysis is well suited for this study because it can be customized specifically to each study region. To complete the analysis for the City of Flagstaff, project economists customized an input-output model based on the local dollar flow between 533 finely detailed industries within the economy of Coconino County. This was accomplished by using detailed data on employment, incomes, and government revenues provided by the U.S. Department of Commerce (County Business Patterns, the Regional Economic Information System, and the Survey of State and Local Finance), local tax data (sales taxes, property taxes, and miscellaneous local option taxes), as well as the survey data from the responding nonprofit arts and culture organizations and their audiences.

For more information about Arts & Economic Prosperity IV, visit the Americans for the Arts website.